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Keyword Multiplier

Free download a Firefox extension that allows you to multiply keywords directly from your browser Firefox. It offers many options to merge your keywords like applying keyword matching options. Just enter or paste keywords to the 3 columns and click and get your multiplied keywords.
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More than 25 characters in AdWords ad texts

It seems there are some changes going on with dynamic keyword insertion (DKI). AdWords allows to dynamically insert keywords of more than 25 characters... It's a shame as I don't really like this AdWords feature and got rid of it ages ago...
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Google Bug: This site may harm your computer

I was about to get crazy when I saw this note under my websites' tittles in Google SERP (search results): this site may harm your computer. But I quickly calmed down when noticing the same problem for ALL websites! even for queries like: "Google" or "Yahoo".

google this site may harm

this site may harm your computer is a bug from Google. Where does it come from? We don't really know at the moment... But they seem to be solving at the tiime I'm writing this post. There are less and less results with "this site may harm your computer" message. I guess Google datacenters are being fixed one after the other...

Even it didn't last too long, it may have cost thousands of dollars, even millions of dollards at a global scale. Indeed there was no way to access websites appearing in search results. Not even a link on the warning page to bypass this crazy "this site may harm your computer".

However one "funny" thing is that AdWords results were working well and accessible! I guess we should notice a major increase in clicks for the few hours during which this problem occured...

I can't wait to know which reasons Google staff will bring onto the table :)

 

AdWords Actual Search Queries

This article will explain you how to find out the actual search terms typed by visitors before they clicked on your AdWords ads, by using Google Analytics.

If you use broad match keywords, you must know that your ads can be displayed for other search terms that are not actually in your keyword list. These search terms are supposed to be relevant. But we know they are not in many cases, especially if you have high CTR keywords. Indeed high CTR broad match keywords are more likely to trigger your ads for a greater number of non-relevant search queries.

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Keyword Expansion with AdWords Editor

One of my favourite AdWords Editor new feature (AdWords Editor 6.5) is the ability to expand keywords using the new AdWords keyword expansion feature, embedded in AdWords Editor.

 

AdWords Editor developpers inserted a new button Keyword Opportunities that is displayed at the top when looking at your keyword list from the "Keywords" tab.

 

keyword multiplier adwords editor

 

If you can't see it, maybe you use a non-English version and you may not have this button standing there (that's the case for the French version for instance). To solve this, you can use the link at the bottom called "Keyword Opportunities (Beta)". Or you can switch language to English in "Tools - Settings - Locale".

 

keyword multiplier adwords editor

 

Then you will have a pop window where you can expand your keyword lists by basically using Google AdWords Keyword tool through AdWords Editor. You will have information about search volumes (scaled from 1 to 5) and how important the competition is for these keywords (scaled from 1 to 5 as well). Then, it's up to you to include them or not in ad groups of your choice thanks to the AdWords account navigation tree on the right hand side of the screen.

 

Then you have the Keyword Multiplier tab (check also this post related to KeyWord Multiplier ) that allows to merge keywords together to build more extended keyword lists (and especially long-tail keyword lists).

This one is my second favourite feature which I will talk about in a second short article.