Find out more about Google AdWords and Adwords optimization. Learn how to optimize your AdWords campaigns. http://ads-optimization.com Sun, 05 Sep 2010 13:46:19 +0100 FeedCreator 1.7.2 http://ads-optimization.com/images/favicon.ico http://ads-optimization.com Find out more about Google AdWords and Adwords optimization. Learn how to optimize your AdWords campaigns. http://ads-optimization.com/adwords-policy/more-than-25-characters-in-adwords-ad-texts.html It seems there are some changes going on with dynamic keyword insertion (DKI). AdWords allows to dynamically insert keywords of more than 25 characters... It's a shame as I don't really like this AdWords feature and got rid of it ages ago... Mickael AdWords - AdWords Policy Mon, 02 Mar 2009 15:36:32 +0100 http://ads-optimization.com/adwords-policy/this-site-may-harm-your-computer.html I was about to get crazy when I saw this note under my websites' tittles in Google SERP (search results): this site may harm your computer. But I quickly calmed down when noticing the same problem for ALL websites! even for queries like: Google or Yahoo . this site may harm your computer is a bug from Google. Where does it come from? We don't really know at the moment... But they seem to be solving at the tiime I'm writing this post. There are less and less results with this site may harm your computer message. I guess Google datacenters are being fixed one after the other... Even it didn't last too long, it may have cost thousands of dollars, even millions of dollards at a global scale. Indeed there was no way to access websites appearing in search results. Not even a link on the warning page to bypass this crazy this site may harm your computer . However one funny thing is that AdWords results were working well and accessible! I guess we should notice a major increase in clicks for the few hours during which this problem occured... I can't wait to know which reasons Google staff will bring onto the table :) Mickael AdWords - AdWords Policy Sat, 31 Jan 2009 09:33:57 +0100 http://ads-optimization.com/adwords-tools/keyword-expansion-adwords-editor.html One of my favourite AdWords Editor (adwords/adwords-tools/download-adwords-editor.html) new feature (AdWords Editor 6.5) is the ability to expand keywords using the new AdWords keyword expansion feature, embedded in AdWords Editor. AdWords Editor developpers inserted a new button Keyword Opportunities that is displayed at the top when looking at your keyword list from the Keywords tab. If you can't see it, maybe you use a non-English version and you may not have this button standing there (that's the case for the French version for instance). To solve this, you can use the link at the bottom called Keyword Opportunities (Beta) . Or you can switch language to English in Tools - Settings - Locale . Then you will have a pop window where you can expand your keyword lists by basically using Google AdWords Keyword tool (https://adwords.google.com/select/KeywordToolExternal) through AdWords Editor. You will have information about search volumes (scaled from 1 to 5) and how important the competition is for these keywords (scaled from 1 to 5 as well). Then, it's up to you to include them or not in ad groups of your choice thanks to the AdWords account navigation tree on the right hand side of the screen. Then you have the Keyword Multiplier tab (check also this post related to KeyWord Multiplier (google-adwords/adwords-tools/keyword-multiplier.html) ) that allows to merge keywords together to build more extended keyword lists (and especially long-tail keyword lists). This one is my second favourite feature which I will talk about in a second short article. Mickael AdWords - AdWords Tools Wed, 08 Oct 2008 08:30:33 +0100 http://ads-optimization.com/adwords-faq/being-charged-for-more-than-daily-budget.html User traffic fluctuates from day to day. To make up for these fluctuations and to ensure that your campaigns reach their potential, Google may allow up to 20% more clicks (or impressions for site-targeted campaigns) in one day than your daily budget specifies. We call this overdelivery. Mickael AdWords - AdWords FAQ Sun, 22 Jun 2008 14:21:20 +0100 http://ads-optimization.com/adwords-faq/keywords-are-inactive-for-search.html Your keywords may be marked 'inactive for search' and stop showing your ads on search results if they don't have a high enough Quality Score (https://adwords.google.com/support/bin/answer.py?answer=21388) and maximum cost-per-click (CPC). This is another way of saying that your keyword or ad group's maximum CPC doesn't meet the minimum bid required to trigger ads on Google or its search network partners. This typically occurs when keywords aren't as targeted as they could be, and the ads they deliver aren't relevant enough to what a user is searching for. Mickael AdWords - AdWords FAQ Sun, 15 Jun 2008 12:05:50 +0100 http://ads-optimization.com/adwords-faq/expanded-matching-feature.html With expanded matching, the Google AdWords system automatically runs your ads on highly relevant keywords, including synonyms, related phrases, and plurals, even if they aren't in your keyword lists. (Additional matches may also include some broad, relevant variations of your keywords.) Mickael AdWords - AdWords FAQ Sun, 15 Jun 2008 12:01:59 +0100 http://ads-optimization.com/adwords-faq/variations-of-broad-phrase-matched-keywords.html Broad and phrase keyword matching options allow your ads to appear for queries that don't exactly match your keywords. This provides you with additional ad coverage without having to generate an exhaustive keyword list. However, what if some keyword variations don't work well for you, or the keyword isn't as targeted as it could be? There's a greater chance that you'll accrue less-targeted clicks and inflate your costs. We take several steps to help prevent this, while ensuring that users still enjoy a quality advertising experience on Google. Mickael AdWords - AdWords FAQ Sun, 15 Jun 2008 11:59:04 +0100 http://ads-optimization.com/adwords-faq/how-google-detect-invalid-clicks.html The security of Google AdWords advertisers is important to Google, and we have dedicated a number of resources to protect your account against invalid activity. Mickael AdWords - AdWords FAQ Sun, 15 Jun 2008 11:53:39 +0100 http://ads-optimization.com/adwords-faq/how-are-adwords-ads-ranked.html We've outlined how ad ranking works for both the search and content network below. Mickael AdWords - AdWords FAQ Sun, 15 Jun 2008 11:49:11 +0100 http://ads-optimization.com/adwords-faq/how-create-an-adwords-account.html You can create and activate a Google AdWords account in five easy steps. Mickael AdWords - AdWords FAQ Sun, 15 Jun 2008 11:40:33 +0100