Ad Text Optimization

Before you start, evaluate your ad text current performances:

• Identify strong performing ad texts. Keep them in the corresponding ad group
• Identify poor performing ad texts. Delete them.

Ad Text Tips & Best Practices

• Differentiate from competition
• Include specific information
• Make ads stands out– Special offers, unique qualities and promotional language (“discounts”, “free shipping”, “low price guarantee”, “price matching”, “award-winning”, etc.
• Focus on one specific product/service
• Use appropriate relevant URLs
• Use keywords in first line of ad text
  • should be an “eye catcher” (ask a question, make a statement, sum up specific product/service)
  • increases quality score
  • increases ad relevancy (search term in the title, keyword appears in bold