AdWords Optimization
AdWords Home

What language and location ad targeting options do I have?

With an AdWords Standard Edition account, you can target your ads to multiple languages and almost any location. You can also target regions/cities within a limited number of countries.

When you target your ads to geographic locations, you have the following three options:

{mosgoogle}

  • Countries and territories: Your ads will appear to customers located in or searching for results in the countries or territories you select. This option is best suited for global businesses and merchants who serve specific countries or territories.
  • Regions and cities: Your ads will only appear to customers searching for results in (or located in) the regional areas/cities you choose. This option is best suited for businesses specializing in certain cities and states and stores with target customers located throughout a city or cities. (Please note this regional option is only available in some countries.)
  • Customized: Your ads will only appear to customers searching for results in (or located in) a specified distance from your business. This option is best suited for businesses serving a specific area.

You may change these language and location settings at any time.



 
< Prev   Next >