AdWords Optimization
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Ad Text Optimization

Before you start, evaluate your ad text current performances:

  • Identify strong performing ad texts. Keep them in the corresponding ad group
  • Identify poor performing ad texts. Delete them.

Ad Text Tips & Best Practices

  • Differentiate from competition
  • Include specific information
  • Make ads stands out– Special offers, unique qualities and promotional language (“discounts”, “free shipping”, “low price guarantee”, “price matching”, “award-winning”, etc.
  • Focus on one specific product/service
  • Use appropriate relevant URLs
  • Use keywords in first line of ad text
    • should be an “eye catcher” (ask a question, make a statement, sum up specific product/service)
    • increases quality score
    • increases ad relevancy (search term in the title, keyword appears in bold
 
adwords ad texts

 
Matching terms show up in bold text on the Google results page.
 
  • Use strong calls to action– “Sign up for Free Newsletter”, “Try a Free Sample”, “Order Make-up Online”, “Buy CDs at 15% Off”
  • Specify location of product to increase ROI (non-local users will not click on the ad). If your business only services one specific place, include this in the ad.
  • Use display URL to grab attention
      1) include an extra word after the "/" or at the sub domain usual location
      2) capitalize first letters of each word within domain name

  • www.Ads-Optimization.com
    AdWords.Ads-Optimization.com

NB:
Keywords are bolded when they appear in Display URL
Display URL taken into consideration for quality score 


 
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